Episode 13

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Published on:

9th Jul 2025

Beyond launch: Strategies to drive LMS engagement

Struggling with LMS adoption? You’re not alone. 

One of the biggest challenges in L&D today is getting learners to engage with their organisation’s LMS and its content. Too often, platforms are launched without a clear strategy to embed them into the business or drive learner adoption. 

In this episode of Totara Talks Talent, we’re tackling this challenge head-on with Laura Caveney, Head of Marketing at BuildEmpire. We’ll explore the LMS marketing strategies that can turn your learning platform from an afterthought into a must-use resource for employees. 

Join us as we discuss: 

  • Why LMS adoption struggles are so common 
  • How to position your LMS as a key tool in your organisation 
  • The marketing strategies that can drive learner engagement 
  • How to make learning a core part of company culture 
  • Practical tips to increase uptake and keep learners coming back 

If you’re responsible for learning and development and want to increase engagement with your LMS, this episode is packed with actionable strategies to help. 

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About the Podcast

Totara Talks Talent
Current trends in the HR tech and learning and development landscape.
In this series we’ll be talking to learning and development and HR professionals from organisations all over the world. We’ll dig into what they’re doing in their own organisations to drive performance in an ever changing landscape.
We’ll ask questions like how can you best skill up your workforce, keep them motivated and allow your teams to thrive?
We’ll look at what works and what doesn’t and we’ll try and do this with as much of a human element as possible.
Totara creates talent development software to create lasting employee success. You can learn more at https://www.totara.com/ or join the Totara.Community to share and collaborate.